Better Adoption. Better Business.
Insight and Fit in
AgTech
Agribusiness
B2B
Goodprairie LLC helps AgTech and Agribusiness companies improve profitability by addressing issues like missed revenue and customer churn. They offer insights and frameworks to build successful businesses, focusing on understanding customer needs and aligning cross-functional teams.
Fertile Ground for Success.
Goodprairie’s process involves listening to clients, collaboratively planning solutions, delivering actionable results, and sustaining success. Case studies demonstrate significant revenue increases and market share gains for clients across various projects, showcasing their expertise in areas such as SaaS model implementation and sales team development.
Warm and cool seasons
Who’s Working for You
Managing Advisor and Founder, Mark Mohr (BSc, MSc) has decades of cross-functional experience from farm kid to executive roles as sales and marketing head, product leader, sales engineer, university educator, farmer, and business owner.
Working closely with finance, operations, service, and distribution leaders along the way, he's led cross-functional teams to drive hundreds of millions of dollars in sales and market share growth. These successful initiatives utilized customer focus and cross-functional excellence to assess opportunities, mitigate risks, maintain direction, and align actions to drive toward success.
FAQs
What kind of challenges does Goodprairie help AgTech and Agribusiness companies overcome?
Financial concerns: Missed revenue, customer churn, subscription cancellations, investment risk, margin erosion.
Market acceptance issues: Slow acceptance of solutions, emerging competitive threats.
Product and customer experience: Unrealized customer needs, unclear go-to-market strategies, customer experience failures, unclear product direction, unwieldy product lines.
Operational hurdles: Value chain problems, zero marginal bandwidth, team conflict.
How does Goodprairie approach solving these problems?
Goodprairie uses a collaborative, four-step process:
Listen: Understand the client's unique situation and goals.
Plan: Jointly develop a tailored plan with clear deliverables.
Deliver: Provide actionable results with insightful interpretation.
Sustain: Identify key indicators to track ongoing success.
What specific services does Goodprairie offer?
Goodprairie offers a comprehensive suite of services, including:
Financial Analysis: Business case development, IRR and NPV evaluation, revenue forecasting and modeling.
Product Development: Operator interface and machine capabilities requirements analysis, field validation projects and plans.
Go-to-Market Strategy: Competitive analysis, subscription/SaaS business model development, sales and account planning, sales team capacity and expansion.
Operational Improvement: CRM and ERP selection and implementation, sales process consistency, product management process enhancement, customer experience improvement.
Specialized Expertise: Precision ag machine control, system and logistics optimization, back-office partner strategy.
What is Goodprairie's experience and network in the agricultural industry?
Goodprairie's President and Advisor, Mark Mohr, brings decades of experience in various agricultural roles, from farming to executive leadership. He has a deep understanding of the industry and a vast network of connections. Goodprairie's experience and network include:
Major agricultural equipment manufacturers
Academic institutions
AgTech companies
Dealer organizations
Agronomic AI developers
Leading agricultural retailers and cooperatives
Diverse farming operations
What is the Goodprairie Guarantee?
Goodprairie will deliver what’s promised and right for the client’s goals, period. Every plan, update, and deliverable will be part of a thorough conversation with the client to measure against original goals, address new insights, accommodate feedback, and ensure it is on track.
What is the core philosophy behind Goodprairie's approach?
Goodprairie believes in working closely with clients, understanding their needs, and collaborating to develop and implement effective solutions. Goodprairie is dedicated to helping AgTech and Agribusiness innovators achieve sustainable success by focusing on customer priorities and delivering tangible results.
How does Goodprairie flex resources for big and small projects?
Goodprairie networks across the industry with experts in specific fields for scaling resources in diverse international geographies, market segments, product types, customer profiles, and expertise all along the value chain.
How can I learn more about Goodprairie and its services?
You can contact Mark Mohr, President:
Phone: +1 651-964-0466 (text or voice)
Case Studies
Off-Highway Machine Capabilities
Conducted automation and productivity studies with machine operators for an OEM to reduce reliance on manual systems, resulting in significant productivity gains, market share growth, and increased revenue.
Dealer Channel Fit
A machine component manufacturer expanded their product offering through acquisition, and needed to develop their sales channels for the success of the new product lines. The project identified change champions at lead dealers to develop agronomic selling skills, resulting in a 4x increase in dealer sales revenue.
Operator Interface Usability
Assisted a machine and technology company in unifying operator interfaces across product lines with user studies, field trials, and interface improvements leading to a unified user experience, increased user satisfaction, and successful rebranding.
Artificial Intelligence Adoption
Market research for an AI innovator uncovered insights on the acceptance and resistance points for technical advisor and sales management tools, and identified solutions to improve market penetration.
SaaS Launch
Guided a software firm in transitioning to a SaaS model, achieving rapid subscription conversions and exceeding recurring revenue targets.
Machine Controls Product Roadmap
Trend and market analysis for a top-5 machine controls OEM craft a product roadmap that accounted for end-user, distributor, and disrupter insights. The product upgrades provided for the future needs to engage in an emerging high-growth market.