For the mid-market gritty innovator.
Grit and Growth.
Generic consultants understand generic strategy. Few understand what it’s like to manage a crop production enterprise at 5:00 AM, solve B2B logistics on Saturday, or lead a $500M global product line.
Goodprairie LLC brings an experienced "boots-on-the-ground" perspective to mid-market industrial and agricultural tech companies. More than advice, we provide experience in the form of long-term, fractional leadership to help you scale your sales, marketing, and product operations. We don’t just build presentations. We build the teams and systems. We execute.
Innovation Roadmaps: Developing vision into execution from big-picture strategic plans to gritty cross-functional teams creating complex physical solutions.
Sales Operations: Professionalizing the commercial engine with CRM/ERP implementation and live forecasting.
GTM Execution: Leading cross-functional teams to launch high-margin products and capture market share.
SaaS Transition: Guiding hardware OEMs through the shift to recurring service and software revenue.
How We Work
Blue Collar to Boardroom. Farm to Fortune 500.
In gritty, get-things-done industries there is no room for an outsider who’s an embarrassment in front of customers, employees, and owners. We emphasize competency and professionalism.
We draw on decades of experience in farming, system integration, machinery, software, and executive strategy, we align your cross-functional teams (customers, operations, service, finance, distribution) around market opportunities. Plans are customized to your vision and goals. Our values drive us to:
Seek to Understand. We listen first, measure and analyze relevant data, and thoroughly explore customer needs to find the "why" behind the purchases that will grow your business.
Work Diligently. We are the lead partner in your execution, committed to scope, budget, and results.
Communicate with Sincerity. Transparent, honest advice that builds trust across your organization and with your customers.
There are no assets more valuable than reputation and your customer relationships.
Case Studies
Success Stories
Discover how expert insights, tailored strategies, and gritty execution have delivered results in situations similar to yours.
Off-Highway Machines: Automation studies for OEM reduced manual reliance, boosting productivity, market share, and revenue.
Dealer Channel: For component manufacturer, built agronomic sales skills via champions, yielding 4x revenue growth.
Operator Interface: Unified interfaces via user studies/trials, improving satisfaction and enabling rebranding.
AI Adoption: Research identified acceptance barriers for AI tools, enhancing market penetration.
SaaS Launch: Guided software firm to SaaS, achieving fast conversions and exceeding revenue targets.
Controls Roadmap: Analyzed trends for OEM, creating roadmap for high-growth market engagement.