Insight and Fit in
AgTech & Agribusiness
Goodprairie LLC helps AgTech and Agribusiness companies boost profitability of innovators’ products and services. We solve for better adoption, reduced churn, and revenue growth. We provide insights and frameworks to understand customer needs and align teams for success. More than that, we are your partner to make it happen.
How We Work
We listen to clients, co-create tailored plans, deliver actionable results, and ensure sustained success via key metrics.
Drawing on decades of experience in farming, system integration, machinery, software, and executive strategy, we align your cross-functional teams (customers, operations, service, finance, distribution) around market opportunities. Plans are customized to your vision and goals.
Read our FAQs for details on process and guarantee.
FAQs
What kind of challenges do you solve?
Financial concerns: Missed revenue, churn, cancellations, investment risk, margin erosion.
Market: Fit, slow adoption, competitive threats.
Product/Customer: Unmet needs, unclear strategies, experience failures, product direction issues, bloated lines.
Operational: Value chain gaps, bandwidth limits, team conflicts.
What is your approach?
Goodprairie uses a collaborative, four-step process:
Listen: Understand your unique situation and goals.
Plan: Develop tailored deliverables jointly with you.
Deliver: Provide interpreted, actionable results.
Sustain: Track indicators for long-term success.
What services do you provide?
Financial: Business cases, IRR/NPV, revenue modeling.
Product: Interface/machine requirements, field validation.
Go-to-Market: Competitive analysis, SaaS models, sales planning/expansion.
Operational: CRM/ERP implementation, sales consistency, product management, customer experience.
Specialized: Precision ag controls, logistics optimization, back-office strategies.
What is your leadership’s experience?
Managing Advisor Mark Mohr has decades in agriculture, spanning farming, integration, machinery, software, automation, and leadership. His network includes major manufacturers, academics, AgTech firms, dealers, AI developers, retailers, cooperatives, and farms.
What is your guarantee?
We deliver as promised, aligned to your goals. All plans and updates involve client feedback to stay on track.
What is your core philosophy?
To help you be rewarded for making your customers’ daily work more effective. That’s why we collaborate closely, prioritize customer needs, and drive tangible, sustainable results for innovators.
Can you scale for big and small projects?
Our network allows us to tap industry experts to flex resources across geographies, segments, products, customers, and value chains.
Learn more.
Our goal is a conversation, not a pitch.
Phone: +1 651-964-0466 (text or voice)
Case Studies
Success Stories
Discover how Goodprairie has delivered measurable results for AgTech and Agribusiness clients through tailored strategies and expert insights.
Off-Highway Machines: Automation studies for OEM reduced manual reliance, boosting productivity, market share, and revenue.
Dealer Channel: For component manufacturer, built agronomic sales skills via champions, yielding 4x revenue growth.
Operator Interface: Unified interfaces via user studies/trials, improving satisfaction and enabling rebranding.
AI Adoption: Research identified acceptance barriers for AI tools, enhancing market penetration.
SaaS Launch: Guided software firm to SaaS, achieving fast conversions and exceeding revenue targets.
Controls Roadmap: Analyzed trends for OEM, creating roadmap for high-growth market engagement.